PM’s guide to pricing and packaging for AI
Learn practical, battle‑tested ways to make AI features truly profitable. Hosted by Atlassian’s Axel Sooriah, with pricing and growth experts Kyle Poyar and Aakash Gupta, this session covers pricing models for AI products (seat based, hybrid models, outcome‑based pricing), cost drivers, retention impact, and go‑to‑market strategies that align price with value.
Axel Sooriah
Gestor de productos sénior, Atlassian
Kyle Poyar
Author, Growth Unhinged
Aakash Gupta
Author, Product Growth
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AI features don’t fit old SaaS pricing. A small group of heavy users drives most compute spend while casual users churn, making flat per‑seat pricing risky and unpredictable.
Many teams ship AI that doesn’t deliver strong, repeatable value, or they use pricing that rewards the wrong behavior. Costs vary with model choice and usage, and changing legacy pricing without care can upset customers. Outcome pricing sounds great, but measuring and attributing results is hard.
You’ll learn simple, proven approaches: use platform fees plus credits to balance predictability and scale, apply outcome‑based pricing when results are clear, and follow “hill‑climbing” to launch at a quality bar, prove retention, then optimize costs. See how to test pricing with new cohorts, migrate existing customers smoothly, and align price with the value users actually get.
Más información sobre los ponentes
Axel Sooriah
Gestor de productos sénior, Atlassian
Axel Sooriah
Gestor de productos sénior, Atlassian
Axel es divulgador de la gestión de productos en Atlassian, donde ayuda a los equipos a encontrar nuevas formas de trabajar con Jira Product Discovery. Anteriormente, asesoraba a equipos en prácticas modernas de gestión de productos como Contentsquare, Openclassrooms y Welcome to the Jungle. Y antes de ser asesor, Axel ocupó roles de liderazgo de producto en empresas como 11:FS, Verisure y Barclays. Axel es un conocido apasionado de la comida que casi lo dejó todo para convertirse en chef, pero decidió apostar por algo mejor: Axel's Bento.
Kyle Poyar
Author, Growth Unhinged
Kyle Poyar
Author, Growth Unhinged
Kyle Poyar is the creator of Growth Unhinged, a Substack newsletter with 80,000+ weekly readers sharing real‑world playbooks on SaaS growth, pricing, and AI GTM. He previously spent years advising and operating with B2B software companies, and now publishes benchmarks, case studies, and practical tactics for founders and growth leaders.
Aakash Gupta
Author, Product Growth
Aakash Gupta
Author, Product Growth
Aakash Gupta writes Product Growth on Substack, covering deep research on product management, growth, and careers after serving as VP of Product at Apollo.io. He focuses on practical PM frameworks, leadership, and landing product roles, with premium long‑form guides and resources for professionals.