Why now is the knowledge management moment

How much time does your organization waste crossing informational silos and repeating work that’s already been done? And how much is that waste hurting your bottom line?

Join this webinar to learn why the answer may be ‘more than you think,’ and what you can do
about it.

Atlassian research shows that the average worker spends 25% of their week searching for information, and 50% of knowledge workers have unknowingly worked on duplicate projects. Altogether, these inefficiencies lead to almost 2.5 billion hours wasted each year.

The numbers are clear: organizations need a new approach to knowledge management, fast.

In this fireside chat, teamwork expert and bestselling author Liz Fosslien alongside guest speaker principal Forrester analyst Julie Mohr will discuss why now is the knowledge management moment. Drawing from Atlassian’s 2025 State of Teams report and The Forrester Wave™: Knowledge Management Solutions, Q4 2024, they’ll cover:

  • Why so many enterprises struggle to get knowledge management right
  • Why Generative AI has revolutionized the knowledge management landscape
  • Tips for overcoming common barriers to effective knowledge sharing and usage

발표자

Julie Mohr

Guest Speaker, Principal Analyst, Forrester

Julie Mohr serves IT service management (ITSM) and enterprise service management (ESM) professionals, supporting the transformation of IT operations into forward-thinking, customer-centric, results-driven service organizations. Her research includes platform teams, knowledge management and generative AI, service portfolio/catalog management, incident/problem management and the service desk, automation and self-service, change management, measurement and OKRs, and industry frameworks. Julie’s research also integrates the intangibles to infrastructure and operations (I&O) success, including capacity building, organizational change, culture, experience, and collaboration.

Liz Fosslien

Head of Brand Narrative, Atlassian

Liz Fosslien은 브랜드 내러티브 및 핵심 이니셔티브 책임자입니다. Liz의 팀은 제품 마케팅, 조사, 영업 및 커뮤니케이션 팀과의 공동 작업을 통해 회사의 전략적 브랜드 메시징 플랫폼을 개발합니다. Liz는 또한 전국적인 베스트셀러 Big Feelings 및 Wall Street Journal 베스트셀러 No Hard Feelings(둘 다 15개 이상의 언어로 번역됨)의 공동 저자이자 일러스트레이터이며, 직장에서 감정을 효과적으로 받아들이는 방법에 대한 전문가입니다.

Liz는 정기적으로 경영진과의 대담을 주최하며 Google, LinkedIn, 미 공군 및 Live Nation 등의 조직에서 기조연설을 맡아 왔습니다. Liz의 작업은 Good Morning America, The Economist, TED, The New York Times 및 NPR에 소개된 바 있습니다. 가장 최근에는 Adam Grant의 New York Times 베스트셀러 Hidden Potential의 일러스트레이션 작업을 도왔습니다.