The AI Investment Gap: Why Enterprise Spending Isn't Translating to Organizational Speed
Enterprise AI investment is booming, yet most organizations are stuck at surface‑level productivity wins instead of unlocking true enterprise‑wide impact. In this webinar, 451 Research’s Chris Marsh, Expedia Group’s Jule Norberg, and Atlassian reveal new research, expose the structural gaps sabotaging AI ROI, and what’s separating AI leaders from laggards.
Enterprise AI investment has never been higher — but the ROI case has never been harder to make. Most leaders can point to productivity wins: tasks automated, content generated, reports in seconds. What they can’t point to is true organizational speed across the strategic portfolio: the ability to move capital, people, and AI agents behind the highest‑value bets, when the market demands it.
New research with 308 senior enterprise leaders reveals why. The problem isn’t model selection, adoption, or governance — it’s a structural gap in strategic portfolio management: the absence of a connected operating model that lets AI reason over strategy, portfolios, and execution work as one system.
This research came to life at Team '26, Atlassian's annual conference, where the findings resonated with executives across every room. What the data shows, practitioners are living. So, we’re bringing a candid conversation recorded live at Team '26 straight to you.
In this session, 451 Research Director Chris Marsh and Atlassian unpack the data through a strategic portfolio management lens. They are joined by Jule Norberg, Director of Roadmap Insights & Tooling at Expedia Group, who will share firsthand what’s working (and what’s not) inside a complex organization.
What you’ll learn:
- Why most AI investments stall at productivity wins instead of portfolio‑level, enterprise‑wide impact
- How structural gaps between strategy, portfolios, work, and execution silently drain AI ROI
- The operating model and strategic portfolio management shifts separating AI leaders from laggards
Авторы
Chris Marsh
Research Director, 451 Research
Chris Marsh manages the Workforce Productivity & Collaboration practice at 451 Research from S&P Global Energy Horizons, which he established in 2016. His research focuses on the technologies that drive workforce transformation, organizational planning and employee engagement. His knowledge spans enterprise planning; portfolio, project and product management; and various digital workspace solutions, including team collaboration, content management, knowledge management and employee experience.
Chris has 14 years of experience as a technology analyst, including a decade in program and team leadership.
Chris joined S&P Global following its acquisition of 451 Research in 2019. Prior to that, he was an industry analyst at Yankee Group, which 451 Research acquired in 2013. He also gained valuable experience working in a global customer insights role at Nokia.
Known for being a trusted advisor, Chris provides clients with insights and feedback that drive progress across product, marketing, go-to-market strategies and overall business objectives. He and his teams work closely with senior executives and leaders in technology, marketing, communications and product development to anticipate trends, identify opportunities and navigate competitive market challenges.
Jule Norberg
Director, Roadmap Insights & Tooling, Expedia Group
Jule Norberg is Director, Roadmap Insights & Tooling in Expedia Group’s Strategy, Planning, Delivery, & Product Marketing organization, where she leads a team of planning and product operations leaders supporting product strategy and delivery across the business. Known for building high-performing teams and creating clarity in ambiguous environments, she focuses on connecting long-term product vision to actionable roadmaps, governance, and cross-functional collaboration. She thrives at using practical lessons from scaling portfolio planning and program delivery in a global, platform-driven organization.
Sapphire Reels
Head of GTM PMM, Strategy Collection, Atlassian
Сапфир занимает должность старшего руководителя по маркетингу продуктов, отвечающего за стратегию вывода на рынок Strategy Collection — продукта Atlassian для стратегического управления портфелем, предназначенного для топ-менеджмента. Она обладает более чем десятилетним опытом работы в корпоративном сегменте B2B SaaS на стыке разработки продуктов, позиционирования и стратегии взаимодействия с покупателями. До прихода в Atlassian она семь лет работала в Pluralsight, где с нуля выстроила направление маркетинга решений. Сапфир превращает сложные описания продуктов в убедительные сообщения для покупателей — от ИТ-директоров и технических директоров до стратегических помощников топ-менеджмента. Вне работы, когда нужно проверить устойчивость позиционирования в диалоге со скептически настроенными заинтересованными сторонами, она размышляет о том, почему так много хороших стратегий теряются на пути от совета директоров до бэклога. Сапфир живет в Сиэтле.
