From scattered feedback to confident product decisions

Every product team collects feedback. Very few turn it into something they can actually act on. Join Mehdi Boudoukhane as he shares what he learned building feedback systems for hundreds of product teams, and what most of them were getting wrong.

Feature requests pile up in spreadsheets. Customer quotes get paraphrased into two-word tickets. Upvote portals strip away the context that would have made the feedback useful. And somewhere along the way, the people contributing that feedback stop bothering, because nothing ever comes back.

In this session, Mehdi Boudoukhane shares practical lessons from six years of building feedback tools used by hundreds of teams, and what he's learned since joining Atlassian to lead the development of the feedback app.

You'll learn how to:

  • Treat feedback as evidence for decisions, not a list of things to build.
  • Structure a feedback taxonomy so every piece of feedback has a home and an owner.
  • Spot what makes feedback systems quietly fail, and reduce capture friction so the richest feedback doesn't stay locked in people's heads.
  • Close the loop with customers, which is not a nice-to-have but the thing that keeps the entire system alive.
  • Get a first look at how Atlassian is rethinking feedback as part of the recently announced Product Collection.

Register to join live and bring your questions for Mehdi. If you can't attend, sign up anyway and we'll send you the recording after the session.

 

Авторы

Mehdi Boudoukhane

Principal Product Manager, Product Collection, Atlassian

Мехди — идейный вдохновитель Cycle, инструмента для сбора отзывов о продуктах, который компания Atlassian приобрела в 2025 году. До того как создать Cycle, он сам работал менеджером по продукту и в течение последних десяти лет общался с тысячами команд по продуктам, чтобы узнать, как они обрабатывают большие объемы отзывы и создают классификации для своих продуктов. В Atlassian Мехди руководит разработкой приложения для сбора отзывов в рамках Product Collection.

Thibaut Nyssens

Sr. Product Marketing Manager, Product Collection, Atlassian

Тибо входил в команду основателей Cycle и руководил выводом компании на рынок, пока ее не приобрела Atlassian в 2025 году. Он консультировал сотни команд по продуктам о том, как настроить сбор отзывов, как использовать дашбоарды для анализа мнений клиентов, а также по общим вопросам управления продуктами. Сейчас Тибо помогает клиентам Atlassian извлекать максимальную пользу из Jira Product Discovery и всей подборки Product Collection.