Product delight: How to build experiences users actually enjoy
Delight is the competitive edge —the products that win create emotional connection. Join Dr. Nesrine Changuel, best-selling author of Product Delight and former product leader at Google, Spotify, and Microsoft, in conversation with Axel Sooriah, Atlassian's Product Management Evangelist, as she reveals why delight is the most underrated driver of retention, engagement, and brand love.
In a world overflowing with features, AI breakthroughs, and constant innovation, functionality is no longer enough to stand out. What turns users into advocates is the emotional connection your product creates.
In this session, Axel Sooriah sits down with Dr. Nesrine Changuel, who draws from more than a decade of building global products at Google, Spotify, and Microsoft. She'll reveal why delight has become the most underrated driver of retention, engagement, and brand love—and how to design for it systematically.
You'll learn:
- How emotional motivators shape user behaviour
- How delight moments transform ordinary experiences into memorable ones
- How to use the Delight Grid to find and prioritise opportunities
- The Delight Excellence Checklist and Delight Enhancers
- How to turn delight into your strongest competitive advantage
If you want your product to rise above the noise and truly resonate, this session will show you how.
Can't make it live? Register anyway and we'll send the recording.
发言人
Axel Sooriah
Product Management Evangelist, Atlassian
Axel Sooriah 是 Atlassian 的 Product Management Evangelist，致力于帮助团队利用 Jira Product Discovery 实现更快、更清晰的决策。在加入 Atlassian 之前，他曾在 Contentsquare 和 OpenClassrooms 等公司负责现代产品实践的指导工作，此前他还在 11:FS 和 Barclays 担任过产品领导职务。他同时深耕产品管理领域社区建设，不仅担任欧洲最大的产品管理会议之一 LPC Paris 的董事会成员，还主持 Atlassian 的产品管理播客《Product in Practice》。
Dr. Nesrine Changuel
Author, Product Delight
Nesrine Changuel is an experienced product coach and trainer with over a decade of experience building globally used and loved products such as Skype, Spotify, Google Meet, and Chrome. She is the author of the Product Delight book and she is globally known for her focus on emotional connection and user delight. With a background in research and a PhD from Bell Labs in collaboration with UCLA, she brings deep technical expertise to human-centered products. From pioneering video experiences at Skype to creating emotionally engaging features for Google Meet and Chrome, Nesrine has made it her mission to help teams build products users truly love. Today, she teaches, speaks, and trains companies around the world on how to create delightful, emotionally resonant products. She lives in Paris.
