Goal Setting in the AI Era with the Atlassian System of Work
AI is reshuffling the deck for product teams. Join Jeff Gothelf and Axel Sooriah for a hands‑on session on setting goals in the AI era, so you can keep your OKRs sharp in fast‑moving environments and clearly tied to your teams’ work in Atlassian’s System of Work.
If you are experiencing any issues in registering, please re-open the form in an incognito window and re-submit your registration information. Thank you for your patience!
Modern product teams are under intense pressure to move faster, respond to AI‑driven disruption, and still stay relentlessly customer‑centric. Yet many organizations remain stuck with legacy goal‑setting rituals and project‑based planning that don’t translate into real outcomes for customers or the business.
Jeff will share hard‑won lessons from helping teams worldwide implement customer‑centric OKRs, and how OKRs can keep AI-powered product teams focused on meaningful outcomes in a world of cheap, infinite production. Axel will then turn those principles into practice, showing how Jira Product Discovery and Atlassian’s system of work help you plan, prioritize, and deliver against those OKRs with confidence.
You’ll learn how to:
- Use customer‑centric Objectives and Key Results (OKRs) to focus teams on real outcomes, not activity.
- Craft OKRs in the “who does what by how much” format to align product goals with customer behavior change.
- Evolve your goal‑setting rituals for an AI era where learning speed and adaptation matter more than fixed plans.
- Cascade strategic goals into team‑level Focuses and Goals in Jira Product Discovery.
- Capture, prioritize, and validate ideas against your OKRs so teams work on what matters most.
- Turn validated ideas into actionable work in Jira while maintaining clear traceability back to your goals.
- Integrate data and tools in Atlassian’s system of work to continuously learn, adapt, and improve your OKRs over time.
Whether you’re just getting started with OKRs or looking to “repair” how your teams set goals today, this webinar will give you both the mindset and the mechanics: how to rethink goal‑setting in an AI world, and how to make it real inside Atlassian.
Register to join live and bring your questions for Jeff and Axel. If you can’t attend, sign up anyway and we’ll send you the recording after the session.
发言人
Jeff Gothelf
Author & Product Leadership Coach
Jeff Gothelf is a leading voice on customer‑centric, modern product development and the co‑author of Lean UX, Sense & Respond, Forever Employable, and Who Does What By How Much?. Over more than two decades he has gone from software designer to product leader, entrepreneur, and now co‑founder of Sense & Respond Learning, where he coaches executives and teams on outcome‑focused OKRs, product discovery, and building cultures that learn fast. Jeff has helped organizations worldwide navigate digital and AI‑driven transformation, simplify decision‑making, and build products customers actually use and keep using.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel Sooriah 是 Atlassian 的 Product Management Evangelist，致力于帮助团队利用 Jira Product Discovery 实现更快、更清晰的决策。在加入 Atlassian 之前，他曾在 Contentsquare 和 OpenClassrooms 等公司负责现代产品实践的指导工作，此前他还在 11:FS 和 Barclays 担任过产品领导职务。他同时深耕产品管理领域社区建设，不仅担任欧洲最大的产品管理会议之一 LPC Paris 的董事会成员，还主持 Atlassian 的产品管理播客《Product in Practice》。
