How Booksy plans product work 10X faster with Jira Product Discovery

The challenge: Illuminating the product black box

Before Jira Product Discovery, Booksy’s product organization often felt like a black box. Information was scattered across teams, and there wasn’t an easy way for teams to refer to company goals.

“Jira gave us ticket-level visibility, but alone it was hard to zoom out and see the bigger initiatives and opportunities that teams are working on,” explains Mirko Grahnert, Principal Product Operations Manager.  For example, teams might not have clarity on which features best support company goals, making it harder to decide what to ship. Stakeholders, from C-suite to marketing, often wouldn’t even hear about new features until they’d already gone live. 

Booksy’s teams wanted to break silos and work in a highly collaborative, goal-aligned way. That called for a new roadmapping and prioritization tool. Jira Product Discovery was the obvious choice, integrating with Booksy’s existing Atlassian tools like Jira while giving teams autonomy over how they choose to work. 

The solution: Shared roadmaps for agile collaboration

Jira Product Discovery gives teams a window into the black box. Priorities aren’t abstract ideas, announced in meetings and then forgotten — they become a living structure to organize planning and work.

Now, product and engineering teams all use a Jira Product Discovery roadmap customized to their preferred prioritization framework. The roadmaps are easily shared with leadership and business teams, making it easier to plan ahead and visualize dependencies. 

That enables cross-functional workflows like:  

• Marketing: Develop campaigns around new product features, kicking off as they ship 

• Customer support: Plan ahead for periods of higher or lower ticket volume

• Security: Proactively maintain compliance by collaborating early in the delivery cycle

• Sales: Share prospect and customer feedback to inform product prioritization choices

Stakeholders can see where the product’s going, and offer input to help create the best outcomes possible. It’s a longer-term view, but also a more nuanced one. “We can show our team’s level of confidence in an idea – whether it’s likely to change, or a sure bet,” says Mirko. 

The transformation: 10x faster quarterly planning and 100% visibility

Jira Product Discovery has created an organization-wide mindset shift at Booksy. Planning has gone from arduous to effortless, teams are in touch, and there’s shared vision and excitement for the product’s future. 

Up to 10X faster quarterly planning 

Since adopting Jira Product Discovery, Booksy spends just 5-6 hours per quarter on product & engineering planning. 

Before, this planning could take upwards of 50 hours per quarter. Across teams, 20-30 employees would set up one-on-one meetings, trying to capture knowledge of their colleagues’ progress and priorities. Now, teams debrief internally, then come together for a short, focused product and engineering quarterly session.

Creating customer outcomes, not pumping out features

With Jira Product Discovery, it’s easier for all Booksy’s product teams to focus on the big picture. 

Transparent collaboration, organization-wide

Jira Product Discovery shines a light on the black box and breaks down silos. Now, everyone at Booksy has 100% visibility into product and engineering teams’ work. 

“The product team wants to move fast, but other teams like security and legal, need to catch up. Atlassian tools break that silo, creating one ecosystem where teams can cooperate without clunky integrations,” - shares Marcin Szydłowski, Director of Enterprise Technology at Booksy.

Time, money, and productivity gained through tool consolidation

A unified System of Work doesn’t just make collaboration easier — it also reduces tooling costs. By choosing an Atlassian toolset, Booksy avoided thousands of dollars in licensing costs, and hours of lost productivity to context-switching.