How Atlassian Williams F1 Team manages their assets

In Formula 1, every second matters, but so do the thousands of parts, machines, and components that make up the car. Join Richard Sworder, Head of Product Ownership at Atlassian Williams F1 Team, to learn how they established full asset visibility from the garage to the race track with Assets and Jira Service Management.

In Formula 1, the race doesn't just happen on track. It starts in the factory, with hundreds of high-value parts, tools, and systems. As a result, Atlassian Williams F1 Team manages thousands of car parts that are critical to designing, testing, and building their car to keep it race-ready, and they needed to establish a unified source of truth to track these assets.

In this webinar, Richard Sworder, Head of Product Ownership at Atlassian Williams F1 Team, will share how Williams adopted Assets and Jira Service Management and how they established full asset visibility. You'll walk away with:

  • A behind-the-scenes look at the complex asset landscape inside a world-class F1 team, and how they think about using Assets to manage their nouns at scale

  • Real use cases including fault management, materials testing, and test and validation, how Assets powers each one, and the positive impacts that Williams has seen

  • Actionable insights, whether you are early in your asset management journey or looking to level up your practice.

Register now to join us live or to get an email as soon as the on-demand recording is available!

Speakers

Richard Sworder

Head of Product Ownership, Atlassian Williams F1 Team

Richard Sworder leads product ownership at the Atlassian Williams F1 Team, where he works with program managers who build the cars and trackside software that help shave lap times. With over a decade of experience leading product teams, Richard brings a rare perspective on how IT program management drives performance when the stakes are measured in milliseconds.

Jess Burr

Product Marketing Manager, Atlassian

Jess Burr leads transformation storytelling for the Atlassian Williams F1 Team partnership, translating one of the most complex operating environments in sport into narratives about teamwork, technology, and enterprise performance. She focuses on turning real-world transformation outcomes into insights that help leaders understand what successful transformation looks like in practice.
Working at the intersection of product marketing, enterprise transformation, and high-performance environments, Jess brings experience across product management, enterprise account management, and large-scale transformation programmes. She specialises in distilling complex, cross-functional initiatives into clear narratives for CIOs, CTOs, and business leaders.