Maple's one source of truth for product decisions
Maple's problem was never a shortage of ideas. It was the opposite: good ideas scattered across docs, Slack, Jira tickets, and people's heads, with no shared place to compare them. Join Brent Johnson, Director of Product Management at Maple, and Axel Sooriah, Product Management Evangelist at Atlassian, for the honest story of how Maple turned one pilot into the way every product team works. We'll dig into Brent's actual setup and month by month rollout schedule, so you leave with actionable guidance you can apply right away.
Before Jira Product Discovery, Maple wasn't short on ideas. Customer asks, internal requests, and strategic bets lived everywhere: in docs, in Slack, in tickets, and in people's heads. Prioritization meant hunting for ideas instead of weighing them, and work often jumped to delivery before it was shaped. Maple needed one source of truth for product decisions, and today it's how every product team captures opportunities, weighs them against strategy, and decides what to build.
Brent Johnson sits down with Axel Sooriah from the Jira Product Discovery team for a candid, peer-to-peer look at how Maple got the whole org on board: his setup, his month by month schedule, the team routines that made it stick, and how he won product managers over first.
You'll learn:
- What was really breaking before Jira Product Discovery (too many good ideas in too many places) and the trigger that started the pilot.
- How adoption actually spread: solving a visible pain first, winning over product managers, and tying it to the rituals teams already had.
- What to standardize for alignment (core fields, statuses, leadership views) and where to leave teams room to shape their own.
Can't make it live? Register anyway and we'll send the recording.
Speakers
Brent Johnson
Director of Product Management, Maple
Brent is a product leader with 12+ years of experience building software across healthtech, travel, and ecommerce. He has guided teams from early-stage startups to scale, driving several M&A deals along the way. He currently leads Product Management, AI, and UX/UI initiatives at Maple, Canada's virtual care platform, where he's spoken on panels about turning product strategy into measurable, organization-wide impact.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel is a Product Management Evangelist at Atlassian where he helps teams find new ways of working with Jira Product Discovery. Previously, Axel coached teams in modern product management practices at companies like Contentsquare, Openclassrooms and Welcome to the Jungle. And prior to coaching, Axel held product leadership roles at companies like 11:FS, Verisure and Barclays.
