Atlassian Williams F1 Team: How they use Jira Product Discovery
In F1, every race surfaces new data, but turning that data into the right product decisions is where teams can make progress and see real impact. Join Richard Sworder, Head of Product Ownership at
Atlassian Williams F1 Team, in conversation with Axel Sooriah, Product Management Evangelist at Atlassian. Richard shares how his team uses Jira Product Discovery to score every idea by one number that settles every debate: how much lap time it saves.
Atlassian Williams F1 Team scores every idea by one number: how much lap time does this save? Richard Sworder distills his team's playbook from the ebook "4 steps to product-centric IT program management" — how they capture ideas, cut through noise, and keep engineering and leadership pointing at the same goal, using Jira Product Discovery.
You'll learn how to:
- Give every team a single definition of value so prioritization stops being a negotiation.
- Score ideas with Impact vs Effort and the RUF pyramid so the right work wins every time, not just the loudest pitch.
- Close the loop between product decisions and delivery so nothing gets lost between the roadmap and the sprint.
Register to join live and bring your questions for Richard and Axel. If you can't attend, sign up anyway and we'll send you the recording after the session.
Speakers
Richard Sworder
Head of Product Ownership, Atlassian Williams F1 Team
Richard Sworder leads product ownership at
Atlassian Williams F1 Team, where he works with program managers who build the cars and trackside software that help shave lap times. With over a decade of experience leading product teams, Richard brings a rare perspective on how IT program management drives performance when the stakes are measured in milliseconds.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel is a Product Management Evangelist at Atlassian where he helps teams find new ways of working with Jira Product Discovery. Previously, Axel coached teams in modern product management practices at companies like Contentsquare, Openclassrooms and Welcome to the Jungle. And prior to coaching, Axel held product leadership roles at companies like 11:FS, Verisure and Barclays.
