AI product strategy: How to build & win today
AI is transforming how we build, how fast we move, and what skills matter most. Join Ravi Mehta, former product leader at Facebook, TripAdvisor, and Tinder, as he shares frameworks for building differentiated AI products. You'll learn why taste and judgment are are equally important as craft, see real examples from breakthrough products, and gain practical strategies to navigate the biggest shift in product development in decades.
Axel Sooriah
Product Manager, Atlassian
Ravi Mehta
Product Advisor
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AI isn't just changing what we build—it's transforming how we build, how fast we move, and what skills matter most. We're in the most competitive time in tech history. Product teams that master this shift will create competitive advantages.
In this session, we're going deep on AI strategy and execution with Ravi Mehta, former product leader at Facebook, TripAdvisor, and Tinder, and co-creator of Reforge's AI Strategy Program. Ravi will share frameworks for assessing your disruption risk, building differentiated AI products, and accelerating product discovery.
You'll learn:
How to assess your vulnerability to AI disruption—and what to do about it
The modular approach: Connecting AI capabilities with your data and functionality
Data-driven prototyping: Hours from idea to testable prototype, not weeks
Why taste and judgment are becoming more critical than craft
Which PM competencies are changing (and which matter more than ever)
Real examples from Miro, Descript, Granola, and breakthrough AI products
Whether you're leading a product team or building features yourself, this session will help you navigate the biggest shift in product development in decades (and perhaps ever!).
Can't make it live? Register anyway and we'll send the recording.
More about the speakers
Axel Sooriah
Product Manager, Atlassian
Axel Sooriah
Product Manager, Atlassian
Axel ist Product Management Evangelist bei Atlassian, wo er Teams hilft, mit Jira Product Discovery neue Arbeitsweisen zu erschließen. Zuvor brachte Axel Teams moderne Produktmanagementpraktiken näher, in Unternehmen wie Contentsquare, OpenClassrooms und Welcome to the Jungle. Vor seiner Coaching-Karriere hatte Axel Führungspositionen im Produktmanagement bei Unternehmen wie 11:FS, Verisure und Barclays inne. Axel ist ein bekannter Feinschmecker, der fast alles für eine Karriere als Koch aufgeben hätte, sich dann aber entschied, in eine weitere Option zu investieren: Axel's Bento.
Ravi Mehta
Product Advisor
Ravi Mehta
Product Advisor
Ravi Mehta is a senior product executive turned hands-on advisor to high-growth consumer and AI startups. He has built and scaled product organizations at some of the world's most influential brands—serving as CPO at Tinder, Product Director at Facebook (Gen Z Engagement), VP Consumer Product at TripAdvisor, and on the early Xbox Live team at Microsoft—leading teams of 40–70 product managers while driving billion-dollar business growth. Today, Ravi selectively partners with founders to unlock product-market fit, durable growth, and AI advantage. He co-created Reforge's AI Strategy program with Brian Balfour and created their Product Leadership program, with his frameworks on goal setting, strategy, and AI used by thousands of product leaders globally.