What is a project proposal outline? Steps and best practices

Understanding a project proposal outline

A project proposal outline aims to clearly explain a project in a way that convinces readers to support it. An effective project proposal outline is essential to strategic planning and influences your company’s decision-making process. 

To create an effective project proposal outline, you must understand the stakeholders' primary goals and concerns. Draft your proposal outline to align with and address what those stakeholders care about and can expect from your project. 

That effort begins with the outline’s title, which should persuade your audience to continue reading the outline. This approach will result in a project proposal outline that engages and persuades participants, stakeholders, and influencers to support your project.

Types of proposals

There are multiple types of project proposals, including academic proposals, business proposals, project proposals, and research proposals. 

• Academic proposals intend to gain support for creating a specific dissertation, research paper, or thesis. 
• Business proposals aim to secure funding from investors, persuade clients to sign a contract or gain support for a project. 
• Research proposals aim to gain resources and support for a specific research project. 
• Project proposals intend to garner support for a particular project from colleagues, decision-makers, and stakeholders. 

The structure and components of each project proposal outline may vary depending on the type of proposal involved. Most of your proposals will likely be project management proposals, which aim to address a specific operational business need or pursue a specific business opportunity.

Components of a proposal outline

Every project proposal outline should include several key components. Use this project proposal format to write an effective outline: 

• Title: Give your outline a title that captures the critical focus of your project. Don’t try to summarize the entire project; instead, provide a few words of incentive for people to continue reading the outline.
• Executive summary: This succinct project proposal overview focuses on its goals, objectives, and anticipated outcomes. This should be no more than one to two short paragraphs.
• Introduction: This section should cover the same grounds as the executive summary and provide more details centered on the content of the proposal outline. It should be brief and encourage further reading.
• Problem statement: Include a brief, clear statement of the business problem or opportunity the proposed project intends to address.
• Objectives: Provide details of the specific goals of the proposed project. Focus on stakeholder and company-wide benefits.
• Methodology: Briefly describe how the proposed project will achieve its objectives. Give information on which roles and teams will be active participants, and list all stakeholders.
• Budget: Detail the money, people, and other resources needed to complete the proposed project successfully. Where appropriate, include information about the source or sources of budgeted resources.
• Timeline: Detail the planned schedule for all stages of the proposed project. Highlight any anticipated decision or inflection points.
• Evaluation: Describe how you’ll evaluate the results and outcomes of the proposed project and what the next steps will be.
• Conclusion: Summarize the key points and include a call to action requesting feedback and questions from readers.
• Appendices: Add any appropriate supporting documents and links to online resources. Label each appendix and include a brief description of why you included it.

Steps to create a project proposal outline

Now that you have a usable structure, you can start creating your outline. Here’s a summary of the critical steps.

Conduct preliminary research

Start by researching your audience, their primary goals and concerns, and how your proposed project can align most closely with these. Gather information through surveys, interviews, and informal conversations to shape the structure and content of your proposal outline.

Take good notes and record conversations where possible, which will help ensure you capture all the valuable information your research unearths.

Structure the outline

Structure your outline by using your primary research and the list of components above. Organize information logically and create headings and subheadings for each section to help enhance readability. Focus on presenting your project proposal outline clearly and concisely.

Write the proposal outline

Once you have a structure in place, start writing. Draft each section in clear and professional language while incorporating terms familiar to or essential to your primary audience wherever appropriate. 

Review and revise each outline section to achieve maximum accuracy and completeness. If time and circumstances permit, try to get at least one or two members of your primary audience to review and comment on your outline before developing and sharing your final version.

Best practices for creating proposal outlines

When creating a project proposal outline, it’s crucial to keep your work concise, focused, and aligned with your goals and objectives (and those of your primary audience). Use familiar, comfortable language and include credible supporting data within the body of your outline or as appendices. Use consistent formatting and fonts to prevent visual disruption and focus your readers’ experience on the content of your outline.

Create effective project proposal outlines with Confluence

The right software can ease and speed up your entire project proposal creation process, including collaborative review and editing. This is where Confluence shines.

Confluence brings everyone together in a connected workspace to move projects forward. Teams can create, edit, and share project plans so everyone is on the same page. Every project, proposal, and outline can include multiple types of information, including action items, assignees, dates, tables, and more. 

Confluence offers a range of available templates, including a project proposal template, to help you start quickly and efficiently. Explore the project poster template in Confluence, and use Confluence to write your project proposal outline for free.

Proposal outline: Frequently asked questions

Why is a proposal outline important?

A project proposal outline helps you organize your thoughts and ensure that you cover all critical points. It also makes the writing process more efficient and enables you to clearly communicate the proposal's objectives and methodology to reviewers and stakeholders. A solid project proposal outline can benefit all of your project management phases, including project planning.

Can you use the same proposal outline for different types of proposals?

You can use the same basic proposal outline structure for different types of proposals. Tailor each outline to fit the specific context and goals of each proposal and the needs and expectations of your primary audience and stakeholders. Primary research can help you select the best proposal type and structure for your specific outline.

What common mistakes should you avoid when creating a proposal outline?

Some common mistakes to avoid when creating a proposal outline include overloading the outline with information, unclear directions, or a lack of precision. Others include ignoring your primary audience's needs and expectations, lack of cohesion, and poor information flow.

Sticking closely to a well-crafted structure such as the one outlined in this article can help you avoid these and other pitfalls. Soliciting reviews and comments from select audience members and stakeholders while crafting your outline can help ensure that your final version resonates with and positively persuades your audience.